My name is Jayson Rupert; I am a design strategist and researcher with a specialty in uncomfortable problem spaces. I develop transformative pathways through designed interruptions in ritualized behaviours. Through a variety of research methods, I focus on understanding the decision making process and the ecological context. 

Born and raised in Montréal, I grew up in a society entrenched in battles of identity, cultural distinction, and marginalization. This experience shaped me as an individual  pillared on empathy, communication, and action. Having lived in numerous cities across Canada and the United States, I have witnessed the varied and changing perceptions of 'other' and 'self' across ethnic, social, and economic divides.  

In my life-long fascination with the human experience, I have used design as a method of engagement and a tool for change. With previous experience in film and television production, I bring tremendous capacity for collaboration, problem-solving, and hard work. My academic pursuits in transdisciplinary design, public health, and industrial design have also helped me develop a strong research methodology and conceptual framework.

Research and Analysis

Experience in fast and effective primary and secondary research methodologies, both quantitative and qualitative. Researching quantitative data to provide accurate context to the problem space.


Planning and building in remote and urban environments. Lead hand and crew chief experience. And extensive experience with machinery, tools, and materials.

Cognitive Load Management

The ability to discriminate and filter information for importance, and to understand how to maximize cognitive functioning using a variety of tools and techniques.


New Media Literacy

The ability to critically assess and develop content that uses new media, and to work productively and drive engagement as part of a virtual team.

Computational Thinking

The ability to translate vast amounts of data into abstract concepts and to understand data-based reasoning.

Social Intelligence

The ability to empathically connect with others in a deep and direct way, and to stimulate reactions and desired interactions.




Experience in undergraduate instruction in critical studies and design studio.

Systems Thinking

Understanding and visualizing systems to determine leverage points.

Scale Prototyping

Develop rapid prototypes that convey the promise and experience of products and services.