My name is Jayson Rupert; I am a design strategist and researcher with a specialty in uncomfortable problem spaces. I develop transformative pathways through designed interruptions in ritualized behaviours. Through a variety of research methods, I focus on understanding the decision making process and the ecological context. 

Born and raised in Montréal, I grew up in a society entrenched in battles of identity, cultural distinction, and marginalization. This experience shaped me as an individual  pillared on empathy, communication, and action. Having lived in numerous cities across Canada and the United States, I have witnessed the varied and changing perceptions of 'other' and 'self' across ethnic, social, and economic divides.  

In my life-long fascination with the human experience, I have used design as a method of engagement and a tool for change. With previous experience in film and television production, I bring tremendous capacity for collaboration, problem-solving, and hard work. My academic pursuits in transdisciplinary design, public health, and industrial design have also helped me develop a strong research methodology and conceptual framework.